Now the way you would do Tiktok ads is quite different from IG or any other Meta platform. Instead of directly selling your service/product, you want it to be as natural as possible – using UGC.

If you don’t know what UGC stands for, it means User-Generated-Content

. The PERFECT Tiktok ad will NOT look like an ad.

It will look like – you guessed it – an organic Tiktok video that users create for entertainment or education.

Tiktok ads are special. You can’t even tell that it’s an ad – because Tiktok doesn’t show you the “sponsored” or “product” signs until you’re 5 seconds in. This means you have that amount of time to hook the viewer.

Here’s a rule you MUST follow:

NEVER GET INTO THE PRODUCT FIRST.

Most people who do Tiktok ads do this but they do this half-heartedly.

Let’s use the example of a dropshipper attempting to sell a valentine’s day gift that men can buy their girlfriends. I’ll use an example I’ve seen myself – this little preserved rose in a box that you can turn and reveal a piece of jewelry on the other side.

The UGC would be a video of a girl saying this:

“I would totally melt if my man gave me this for valentines day”. … “This <product> it literally the PERFECT gift for … blah blah blah”.

IT WORKS YES, BUT IT’S A LOAD OF HORSE SHIT. When you look at it from a sales perspective.

Sure, you’ve managed to capture attention using the first line.

But when you show the product so quickly and the “sponsored”/product tag pops up, the viewer will most likely INSTANTLY scroll past.

TIKTOK USERS DO NOT LIKE GETTING SOLD TO.